![]() ![]()
This includes setting distinct header types for your site, as well as a brand voice, colour palette and image use. ![]() The cure: Define and refine a clear brand style and stick to it, across all platforms and mediums. Instilling that trust is by offering a consistent and stable brand experience. But your audience needs to trust in your brand, and the way of I’m a colour connoisseur and a fontĬollector. Curse #4: Inconsistency isn’t intriguingĬute fonts? Stuck on which colour palette best reflects your biz? Why not haveīoth, right? ‘Cept this is one of the times you really shouldn’t do all the The cure: Ensure that your site, at the minimum, clearly articulates (through design, copy and imagery) what you do, how you do it, why your audience should care and what they should do next. There’s a webby awkward silence that makes you wonder if there’s actually any There’sĭigital peacefulness on a site that’s both magical and mysterious, and then It’s also very possible for a site to have not enough goin’ on. Curse #3: There’s too little happeningĪbout minimalism, but in the same way that a site can have too much goin’ on, If your site can’t be easily navigated at a glance, there’s too much going on. The cure: Embrace balance with your copy, design and imagery. Unwillingness to engage – the last thing you want your dream audience feeling! PSST HEY YOU COME CLOSER CUPCAKE MOVIEThan your scary movie cutting out during a blackout. Images, too much copy and not enough space to breathe – is more overwhelming Curse #2: There’s too much happeningīusy. If you get stuck, ask your web designer for help. If you can’t afford custom brand photography, be sure to explore stock photos that are aligned with your brand. PSST HEY YOU COME CLOSER CUPCAKE PROFESSIONALThe cure: I recommend investing in professional imagery for your website. Whether it’s fuzzy, blurry, loads slowly or simply has nothing to do with what you’re offering, your website imagery has the potential to send your dream audience fleeing. Nothing says, “Boo!” quite like an uninspiring website image. Seven deadly website design curses murdering your conversions Curse #1: Uninspiring imagery ![]() Meet me inside while I share just seven of the curses potentially plaguing yourĬreative website. There are thousands of ways you could unintentionally get it wrong (and scare Website can look and seem easier than ever these days, the reality is that Of a far more nefarious bad guy: The horrible website. Heads and hearts of their dream audience.Ĭurse of crappy conversions isn’t conjured up out of thin air it’s a symptom PSST HEY YOU COME CLOSER CUPCAKE HOW TOStressing over how to get the results she wanted (and deserved).ĭedicated my career – and life – to helping creative female entrepreneursĪchieve their dreams by gifting them with a digital presence that captures the Worrying about what Jason was up to, she was refreshing Google analytics and Home: website conversions … or the lack thereof. Roared awake and roamed the streets, she was being haunted by a curse closer to On the screen was a website, her website the very one Seven deadly website design curses murdering your conversions (and how you can save them)Īnd in a flickering, lightning-streaked roomĮerily like your own, a solitary laptop lit up the worried face of a creativeĮntrepreneur. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |